The Lure Essay Example | Topics and Well Written Essays - 1000 words

The Lure - Essay Example Nowadays, casual coital relationships and pre-marital sex are widely accepted. In fact, it is a subject discussed not only among married couples but among friends, male and female alike. It is an adventure, if not a necessity that must happen for a person to find the perfect match. With this perception growing to be widely accepted, being physically attractive is not the only matter that is given attention. Since coital relationships require intimacy, fragrance should be equally important and this is the message of Gucci Guilty in its advertisement. The advertisement of the perfume, Gucci Guilty displays a nude couple and is in a physical intimate relationship. It is directed to women in particular who desire to draw and satisfy the perfect partner. With the model being beautiful and sexy, it metaphorically implies that such attributes are not enough to have a man totally captivated in her arms. The sense of smell must also be satisfied. A woman should be fragrant as well to be sexua lly appealing to the opposite sex and Gucci Guilty is the perfect perfume for such moments. The man is shown to be closing his eyes, his nose under the chin of the woman, his lips open, almost ready to kiss but not touching the neck of his lover. The neck is one of the parts of the body where perfume is applied. This suggests that the man is hooked in that area, stopping to just enjoy the smell of the woman’s perfume. The neck is also a part that is usually kissed because of where it is situated. Intimate kissing usually starts from the lips, down through the neck and, to the more intimate parts of the body. Moreover, it is one of the parts of the body that arouses sexual appetite when touched tenderly and lovingly. The man actually appears to have been mesmerized by the neck of the woman so that he was magnetized by something. That something is the scent of the woman’s perfume. This statement is not just an assumption but is proven true by what is shown in the picture . As mentioned earlier, the man is not kissing the neck of the woman, although his lips are parted, almost ready to kiss her. However, instead of him being portrayed as a very passionate lover who is ready for action, he is shown to have been magnetized, unable to resist the neck of the woman. With his face just very close to the woman without touching her neck, the photo implies that the man had to stop and sate himself with the smell of the woman. This specific reason for the man just stopping to smell the woman may not really be clearly stated in the photo but with the bottle of Gucci Guilty beside the woman, it says it all. Looking at the woman, one might wonder in relation to the statements made above, that she is not as interested about her lover as the man is of her. The man’s looks do not present any question about his physical attractiveness rather appears extremely desirable. Still the woman is not as concentrated on him as he is about her. This is because the perfu me is worn by the woman that is why it is only the man who is captivated by her. The woman’s lips are slightly curved to a smile which shows satisfaction. She appears to be happy about how her lover is so attracted to her but her smile has something else beside the satisfaction that she feels. Looking at the woman’s eyes, one can tell that there is a knowing in her. That she knows why her lover is so a

Critical Assessment and comparison of the Competitive and Essay

Critical Assessment and comparison of the Competitive and Profitabbility of UK food retail Sector and the UK Oil and Gas Sector - Essay Example Even due to the economic downturn, it is still predicted to increase by 15% over the next five years in the future (SAS, 2011). It is still considered to be an impressive figure despite the fact that it represents a slow growth. Over 9% of GDP of UK is generated by the retail industry which is the success factor of retail companies overseas. With the increase of e-commerce, the products are able to reach through millions of consumers. Hypermarkets have become competitive in offering diversified products to their wide customer base. The major players in the market, Tesco, Asda, J Sainsbury and Wm Morrison accounts for 80% of the total market share (Lloyds Bank, 2012). London is considered to be a strong market for consumer shopping and many people including tourists are inclined towards purchasing in London. It beats out other developed cities including New York, Tokyo and Paris with total spending of ?64.2 Billion (GAIN, 2010). The recessionary periods have hit the retail sector of U K which is very disastrous for the sector, but from a wider perspective, the major players in the market have not undergone major changes which might reveal that the market is running smoothly for the longer term. This also means that the big players did not change their strategies for competition and did not find a need to undergo major changes. The UK retail sector provides biggest revenues to their companies which in turn increases the GDP growth of the nation. The presence of major players indicates that the sector is strong with major assumption of future growth (GAIN, 2010). Weaknesses: The UK retail market is a mature market which is not intended to grow in volume terms. The margins and earnings from the retail sector are threadbare and mostly the earnings are coming from the online stores. As the economy suffers from recession global downturn, it has been tough going for the UK retail market. According to Verdict research, 2012 growth rate of the UK retail sector would be 1. 2% which is the third lowest growth in the history of UK retail in 49 years (SAS, 2011). It has been forecasted that the non-food items in the retail sector would decline for consecutive fourth year as it would have a decrease of -0.5% (SAS 2011). Food is an essential item in our lives, but since the recession period it has allowed people to spend more but for the same quantity. The greatest weakness is the rising food prices over the world which is affecting sales of the major companies and is resulting in slower growth. The grocery section has been badly hit by the downturn which has decreased the consumers spending and now the industry is termed to be as ‘recession-resilient’. The major price drop has resulted in the industry which has hauled Tesco to provide promotional strategies which is the biggest player in UK retail. Asda did not carry out the move to lower its price and insisted that it was the cheapest provider of consumer goods. The rivalry is intense in the sector and has accounted for low profit margins and growth (GAIN, 2010). Opportunities: Even though the margins are threadbare in UK retail sector, the big four of the retail sector, Tesco, J Sainsbury, Asda and Wm Morrison are planning to buy 4 million of retail space which is equivalent to 130 average supermarket stores (SAS, 2011). This proves that the big players consider a growth in the sector in the future which provides an opportunity to grab market shares. According to the UK economy